Making tech services easier to find.
Redesigning a local Tech & IT company to make their wide range of services more accessible to homes and businesses.
UX
Visual Identity
SEO
Copy
Web Development
Introduction
SARV is a growing IT and tech support company helping both individuals and businesses navigate technology with ease. From household electronics installations to more advanced network configurations, they offer tailored solutions to simplify everyday tech challenges.
The Problem
Despite offering comprehensive IT and tech support, SARV faced challenges in making their diverse services easily accessible to customers. Their existing website lacked clarity, making it difficult for users to understand the full scope of their offerings and quickly find the help they needed. Additionally, as the company was growing they required a strong and defined visual identity to establish credibility and stand out in the market.
Project
Visual identity
User Experience
Design & Development
SEO
My role
Research
Design
Development
Tools
Miro
Figma
GIMP
Midjourney
Framer
Timeline
2024
8 Weeks
Design Process
I began researching SARV’s customers to understand how they navigate through IT and tech support services. Based on their needs I focused on improving the service discoverability and developing a strong visual identity. Through sketching, prototyping and iterative evaluations I created a user-friendly design that allowed visitors to easily discover SARV´s large variety of services.
01 Research
02 Sketching
03 Prototyping
04 Evaluation
User Research
SARV’s customers include private individuals and businesses, each with unique pain points. Individuals mainly struggle with malfunctioning tech or installation issues and seek fast, reliable service at an affordable price. Businesses were in need of stable internet solutions and expert help with installing advanced equipment, preferring a local and trustworthy partner for ongoing support. These insights guided the design process to address key customer concerns.
Elderly
Problems
Struggling with technology issues or setting up devices.
Whises
Simple, reliable & affordable tech support.
Hybrid workers
Problems
Difficulty with home-office setups or unreliable tech solutions.
Whises
Quick & efficient tech support for a smooth working environment.
Companies
Problems
Need stable, scalable tech solutions for large spaces or complex setups.
Whises
A local & dependable partner for ongoing tech support and installations.
Information Architecture & SEO Strategy
To improve the online visibility and the user experience, I structured the information architecture with a focus on both UX and SEO. I created dedicated sub pages for each service category, incorporating keywords that highlight both the geographical area and the specific services offered. This ensures intuitive navigation while also optimizing search rankings, making it easier for potential customers to find SARV when searching for IT and tech support in their region.
Creating the Visual Identity
To enhance SARV’s digital presence, I developed a visual identity that reflects the company’s core values of reliability and expertise, using a modern color palette, clear typography and imagery that conveys trust and professionalism.
Key features
I organized SARV’s services into three main categories, highlighted on both the homepage and the “Our Services” page for easy navigation. Each subpage features a structured grid with icon-based and hoverable cards, making it simple for users to explore and identify the specific services they need.
Responsibile & Availabile
Since many users would first encounter SARV on their phones, I designed with that in mind to ensure a smooth experience from the start. The site adapts seamlessly across all devices, making it easy to navigate and access services whether on a phone, tablet or desktop.
Learning
This project taught me that trying to reach everyone with a wide range of services can quickly become overwhelming. By breaking down "everyone" into clear customer groups and organizing "we offer a lot of services" into structured categories, I learned how to make a complex offering feel more approachable and easy to navigate.